Once you have studied the content that will be taught, and made the definition of SEO, you need to choose one of the digital baits in order to attract your audience, like ebook; webinar; templates; tools; whitepaper; research and studies. Even to use the baits, the consultant must understand SEO well, in order to attract customers through the baits.
Website On Page Optimization – How can it be done?
Let’s talk how a search engine reviews the sites and ranks whether they are attractive or not to their audience. And to fit your requirements and have good placements, you need to do an intense SEO work aimed at improving your site. One of the jobs that are done by an SEO consultant is the optimization of websites, especially the On-page, which is precisely the subject that we will address here!
What is On-Page Optimization?
On-Page Website Optimization is about a series of SEO strategies that are applied in the structure of a website or blog by LinkHelpers Scottsdale SEO Company. Analyzes and improvements are made to fit the pages worked on the requirements established by search engines, resulting in increased visits and even transactions to the site that had an SEO consulting. There is not an exact amount of topics that are worked on On-Page optimization, but among them are the following items below.
It is very common that some sites have problems with the address of their pages, which may appear with codes that mix letters and numbers, leaving the entire URL with a look totally polluted and difficult to read by search engines. For this, it is important that it be clean and straightforward, containing the keywords that matter to each specific page. For example, let’s assume your product page looks like this: “mydomain.com/jhh4521469875”. Ideally, it should change to something like “mydomain.com / product page”. This change, while simple, will help with the relevance of your site.
Do you know when you search for a term on search engines and, in addition to the title, a brief description of what the page is about? This is the Meta Description. The fact that it is a brief description does not exclude the fact that you need to pay some attention to the content of it. It is important that in this description not only the keywords that are relevant to the page are included but also have attractive content, thus making people want to click and read more. Also, it’s important that you adhere to a set of rules stipulated by search engines, such as not to exceed the text, which must have a maximum of 160 characters.